Fenryl Pixel
Shopify Real-time attribution tracking with fine grained detail. Offers a store-side view of your ads traffic
What is Fenryl Pixel?
Fenryl Pixel is Fenryl Labs’ real-time attribution tracking tool built for Shopify merchants and advertisers. It tracks impressions, clicks, conversions, and campaign performance across multiple advertising platforms so merchants can understand how marketing touchpoints contribute to revenue. You can connect your Shopify store and ad accounts to start tracking data in your secure dashboard in Shopify admin, and access more insights in the enhanced dashboard accessible in your Fenryl account.
Features
Ads performance tracking
Track impressions, clicks, conversions, and spend in real time across individual campaigns and ads.
Attribution
Understand how each touchpoint contributes to conversions with accurate, event-level attribution.
Multi Platform
Analyze performance across multiple advertising platforms from a single, unified view.
How It Works
Install the App
Install The Pixel from the Shopify App Store and authorize access to your store.
Connect via OAuth to providers you use
Securely connect your advertising account (Google Ads, Facebook Ads, etc.) using OAuth.
Select Account
Choose the advertising account you want to track from the connected accounts.
Select Active Campaigns
Pick the campaigns where you want tracking applied, so you capture only relevant data.
Monitor Metrics
Start tracking and view detailed metrics in real time to gain insights on your campaigns.
Fenryl Pixel — The Truth Layer for Your Store
Fenryl Pixel isn’t your typical ad pixel. It doesn’t report to Meta, Google, or TikTok. It doesn’t try to boost ROAS or hide the truth behind dashboards optimized for ad platforms. Fenryl Pixel exists for one reason: to show what actually happens on your store — clearly, deterministically, and transparently.
Why We Built It
Most analytics tools and ad pixels are designed to serve the platforms that control them, not the merchants using them. They simplify, filter, or even inflate metrics so that ad spend looks “successful.” We realized there was a better way. We needed clean, compliant, first-party data to understand real user behavior. That infrastructure became Fenryl Pixel. What started as a tool for internal clarity evolved into something valuable for any merchant: a reliable truth layer.
What It Does
- Captures first-party events: Every click, view, add-to-cart, and purchase on your store is recorded accurately — your data, your control.
- Strict last-click attribution: Fenryl Pixel focuses on deterministic attribution so you can see the true paths to conversion.
- Differentiates traffic sources: Paid, organic, and returning visitors are tracked separately, giving you insight into what drives growth.
- Conversion timing transparency: You can see how long it took for users to convert, so you know not just who bought, but when and why.
- Privacy-first approach: No fingerprinting. We prioritize merchant and customer privacy, even if it means less granular cross-device tracking.
How It Helps Merchants
Fenryl Pixel isn’t about telling you what “should” have happened or presenting polished metrics optimized for a platform. It’s about letting you see reality. You decide what the data means, and you decide how to act on it. Your store’s data is yours — and Fenryl Pixel is the lens that lets you finally see it clearly.